Online shopping is booming, the internet offers customers many advantages when shopping. However, the opportunities and possibilities for stationary retail are much greater in the future as well as today. Digital services such as shopping apps, enable retailers to combine the convenience of online shopping with the advantages of stationary shopping to create a unique shopping experience.
The smartphone becomes a shopping companion and offers customers a whole new shopping comfort, such as:
- Additional product information
- Product search and navigation to the product in the store
- Scanning of products and payment via the app, without queues at the checkout
- Personalized recommendations
With the digital omnichannel strategy, the retailer can combine the best of both worlds on the bricks and mortar selling floor with shopping apps, for example. Thus, stationary retail has a much higher innovation potential for the future to offer a unique shopping experience.