Skip to content
RETAIL FACTS. Background: furniture store, specialty store, fashion store, grocery store, hardware store.

Retail Facts and Figures – May 2022 Update

The retail industry is in a state of rapid change. More than ever, retailers need to understand their customers and quickly adapt to changing expectations and needs. E-commerce and other online channels disrupt the way shoppers gather information, engage with brands, and make buying decisions. As a result, traditional store concepts are no longer sufficient.

To succeed in today’s digitalized consumer landscape where convenience is key, brick-and-mortar retailers need to bridge the gap between physical and digital shopping. It is all about creating frictionless in-store experiences. Take what customers love about online shopping – like having detailed product information at their fingertips, digital shopping lists, easy checkout, etc. – and combine it with the hands-on experiences only physical retail can offer.

Stay up to date on retail industry trends and customer expectations. In this article, we present relevant facts, figures, and trends from independent research and industry reports so you can make informed decisions for your business. Follow us on LinkedIn or Facebook to get all the latest #retailfacts straight into your social feed. Our focus is on:

28% want convenience and speed of online shopping also in stationary retail

Research shows that 28% of UK shoppers would only continue to shop the High Street if they could experience the same speed and convenience as they do when shopping online. This should prompt retailers to focus on investments in technology and digital innovation to ensure that consumers can experience a true omnichannel journey in their retail stores.

With Scan & Go, retailers can provide their customers with the best of both worlds: they can enjoy the various advantages of in-store shopping, such as touching, smelling, and looking at products in person while simultaneously using their own smartphones to scan and pay for these products without having to queue afterwards. Various other value-added features such as shared shopping lists, detailed product info, or in-app promotions complete the perfect customer journey.

Source: Retail Technology Show: Retail Revolution: 5 Trends Redefining Retailing (2022), page 5

Three times higher returns can be achieved when offering excellent customer experience

Retail brands that provide excellent customer experiences have been shown to achieve three times higher returns as companies that fail to do the same.

According to McKinsey, retailers need to double down on digital channels and create innovation in omnichannel strategies in order to gain and retain customers. Retailers need to make sure that the customer experience is truly smooth and seamless.

With shopreme Scan & Go, a frictionless customer journey is a given. Provide your customers with shared shopping lists, in-app payment, skipping queues, and many more value-added features.

Source: https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative

50% of consumers expect personalized recommendations and marketing

Half of consumers already expect personalized product recommendations and marketing, Contentstack found in their digital experiences survey.

Scan & Go brings personalized product recommendations to brick-and-mortar stores and helps retailers drive loyalty and revenue by digitally engaging customers on the shop floor through their own devices.

Source: https://www.contentstack.com/blog/all-about-headless/what-consumers-expect-digital-experience-survey/

37% of consumers prefer technology to be integrated into their in-store journey

37% of consumers state that they prefer technology to be integrated into their physical in-store journeys. This way, shoppers can experience a more blended, omnichannel customer journey, which is also quicker and more efficient.

One of the most rapidly growing technologies is self-checkout. Through shorter queuing times and fewer labor hours of employees, it is a very attractive tool for both consumers as well as retailers.

With Scan & Go, customers can enjoy the best of both worlds: selecting products in person at the store while also receiving detailed information on these products in the app. Features such as shared shopping lists, in-app promotions and contactless payment complete the perfect customer journey.

Source: Retail Technology Show: Retail Revolution: 5 Trends Redefining Retailing (2022), page 7

63% of Customers Choose a Retailer with Payment-Linked Loyalty

For the majority of customers – 63% according to Adyen’s Retail Report 2020 – payment-linked loyalty programs are a deciding factor in choosing a retailer.
Scan & Go solutions help brick-and-mortar retailers seamlessly integrate loyalty programs into a frictionless shopping experience to engage, win, and retain customers – in the store and at home.
Further features such as shared shopping lists, detailed product information, in-app promotions, and many more complete the perfect seamless customer journey.

Source: Adyen Retail Report 2020

93% of Retailers expect an Increase in the Use of Consumer Mobile Devices in Stores

According to the 2022 Connected Retail Experience Study by Incisiv (sponsored by Verizon), 93% of retailers expect an increase in the use of consumer mobile devices in stores by 2025 and are therefore speeding up their plans of implementing and improving the digital customer journey in their stores.

Only 20% of grocery/general merchandise retailers and 32% of specialty/department store retailers are satisfied with their current ability to manage peak network traffic. Scan & Go is a great opportunity help customers skip the queue and benefit from many value-added features.

shopreme offers retailers a complete Scan & Go ecosystem for successfully digitalizing the checkout and providing customers with the perfect shopping experience. Our solution portfolio covers consumer apps, employee clients, data exchange infrastructure, and in-store exit hardware to create a seamless customer journey from start to finish.

Source: https://www.chainstoreage.com/study-mobility-and-automation-are-coming-store

Shoppers Expect Frictionless Checkout

Shoppers expect frictionless checkout to become a daily option at large scale retailers

Shoppers will expect skipping the checkout line via frictionless payment to become a daily option at large chain grocery stores.

With Scan & Go, you can give your customers exactly what they want: skipping the queue, contactless shopping, and value-added features to go with it. That includes digital shopping lists and in-app product information.

The editors at Nation’s Restaurant News, Restaurant Hospitality, Supermarket News, and Food Management identified this as one of the retail industry trends in 2022. They drew upon data, input from industry watchers, and their own deep industry knowledge.

Source: Trends & Predictions for 2022. 73 expert predictions for the foodservice and grocery industries.

58% Increase Investments in Digital Commerce Tactics

Share on LinkedIn

58% of organizations are substantially increasing investment in digital commerce tactics, research finds. Brick-and-mortar retailers need to invest in hybrid solutions when it comes to customer experience to bridge the gap between digital and in-store retail to stay competitive.

Scan & Go offers the perfect phygital shopping experience. Customers can choose, scan, and pay for their purchase with their own smartphone while enjoying the perks of in-store shopping, such as touching, smelling, and looking at products in person.

Source: Gartner – Digital Commerce Strategic Priorities by Industry

71 % Don’t Return After a Bad Experience

71% of customers will  not return if the've had a bad experience. Retailers need to take action.
Share on LinkedIn

Seven out of ten retail customers will not revisit a store if they’ve had a bad experience there. This means: offering an enjoyable customer experience is crucial to the success of any retail business, and state-of-the-art retail technology can make the difference.

Scan & Go helps brick-and-mortar retailers create outstanding shopping experiences and perfect the customer journey with joint shopping lists, detailed product information, personalized recommendations, contactless payment, and more – all on the customer’s smartphone.

Source: Adyen Retail Report 2020

Retail Customers Want Contactless Shopping

Retail customers want contactless shopping experiences.
Share on LinkedIn

Search, transact, acquire, and consume: Research shows that retail customers now demand touchless interactions across their whole shopping experience. Retailers also need to offer personalized features to make customers feel valued and appreciated.

With Scan & Go, customers can access detailed product information, get personalized recommendations and coupons, share and co-edit shopping lists, and complete their purchases completely touchless. All on their smartphone, offering them precisely what they need.

Source: Gartner – Top Trends in Retail Digital Transformation and Innovation for 2021

93% of Consumers Use Smartphones

93% of consumers use smartphones, creating a huge opportunity for brick & mortar retailers.
Share on LinkedIn

Almost all customers use a smartphone every day, which gives retailers a highly valuable opportunity to connect and engage with their customers while they are shopping at the store.

Scan & Go is the perfect combination between traditional retail and digital convenience – easy to use with detailed product information, tailor-made recommendations, and much more.

Source: Adyen Retail Report 2019

Demand for contactless shopping is higher than ever

Did you know? The demand for contactless shopping has never been higher. Source: KPMG – Consumers and the new reality
Share on LinkedIn

During the COVID-19 pandemic, the demand for contactless shopping and digital payment has increased significantly.

The amount of consumers who wish to pay in cash has dropped by a striking 44%, whereas 31% of consumers believe they will use a digital wallet for future purchases more often. Scan & Go solutions are a great fit to meet changing consumer behavior and offer smooth and safe shopping experiences.

Source: KPMG – Consumers and the new reality

Rush Hour Queues Do Not Affect Scan & Go Users

Did you know? Rush hour queues do not affect Scan & Go users
Share on LinkedIn

Research shows that retail customers using mobile Scan & Go self-checkout have a much more time-efficient shopping experience – even during rush hours.

App users can skip queues and save an average of 60 seconds at checkout compared to regular shoppers during peak retail hours.

Source: Vučkovac, Denis, and Fritzen, Pascal et al.: From Shopping Aids to Fully Autonomous Mobile Self-checkouts – A Field Study in Retail

10x More Retail Stores Use Scan & Go Compared to 2019

10x more retail stores use SCAN & GO mobile self-checkout solutions since 2019
Share on LinkedIn

Latest EHI Retail Institute research underpins the case for Scan & Go. 📍 Mobile self-checkout implementations come with low investment and risk. We are excited to see rapidly increasing consumer acceptance and expect it to become the standard checkout form across the retail industry.

Source: EHI Retail Institute – Self-Checkout: Markterhebung 2021

Black Friday – customers want hybrid experiences without queues.

Black Friday – Customers want hybrid experiences without queues
Share on LinkedIn

Black Friday is a day of great success and challenges for retailers every year. Long queues and waiting times top the list of shopping experience killers among customers. Boston Consulting Group’s (BCG) Black Friday Consumer Sentiment study shows that 48% of consumers favor a hybrid on- and offline shopping experience. In-store technology such as Scan & Go allows shoppers to pay on their smartphone and skip the queue.

Source: Boston Consulting Group – Black Friday Consumer Sentiment 2021

91% Prefer Stores Offering Personalized Recommendations

91% of shoppers are more likely to shop at stores that offer personalized recommendations.
Share on LinkedIn

Today, customers are used to the convenience of online shopping, where personalized recommendations help them find the products they want and discover new ones they might like.

Brick-and-mortar retailers can leverage in-store technology like Scan & Go to offer the same level of convenience and drive purchase decisions with personalized recommendations. This allows them to create memorable shopping experiences and map and optimize the entire customer journey based on data.

Source: Accenture – The Retail Experience Reimagined

More Customers Will Shop Online Globally

The likelihood that customers will be more eager to shop online in the future rises to 55% globally.
Share on LinkedIn

The likelihood that customers will be more eager to shop online in the future rises to 55% globally. It is becoming crucial for retailers to invest in digitalization and bind customers to their own online channels through Offline-to-Online effects.

Source: EY Future Consumer Index